01
The 90% matters most
Race day is 10% of your running life. The other 90% is Tuesday at 6am on the same gravel loop. That's where fitness is built.
Drop 01 — Available now
All we need is mud.
Technical gear for runners who do the real work. Not race day. Training day. Every piece ships with your Strava data baked in.
90%
Training reality
Strava
Native integration
Unique
Every piece
What we stand for
02
Reality over spectacle
We design for actual conditions. Morning darkness. Shared roads. Mud that won't make Instagram. Terrain without names.
03
Serious gear, always
We're not a lifestyle brand. We're a tool. Built for runners who log consistent miles — not weekend adventurers.
Strava Print
How it works
01
Connect Strava
Authorise read-only access. We see your runs, nothing else.
02
Pick a run
Choose any activity from your history — your best loop, your longest effort.
03
We print it
Sublimation on tech fabric or offset on 300g matte. Your exact GPS trace.
04
Ships in 7 days
One-off production. Packaged in minimal recycled materials. No excess.
// The GRIT reality
Built for the days that don't make Instagram.
You're training for UTMB on the D47, 6am, logging trucks. That's the 90%. That's where GRIT lives. We make gear for that loop — the one you've run 200 times and will run 200 more.
100km
Weekly average
Our target customer
Q3 2026
Gravel Shell launch
Next product drop
1 product
This drop
No noise
7 days
Print to door
Made-to-order